A growing moving company recovered from a vendor shutdown in days, then built a connected technology and marketing ecosystem that gives leadership clearer insight into performance.
01
Challenge
The client's website had been built and hosted by an out of state marketing agency that retained control of the domain, leaving the business dependent on a vendor rather than in control of its own digital presence.
Once the moving company's business was thriving, that agency demanded a ten percent stake in the business in exchange for continued access.
When the client declined, the agency shut the website down, cutting off the business from customers and online visibility with no warning.
The situation put daily operations at risk and exposed how vulnerable the business was to a vendor holding control over a critical asset.
02
Approach
Responded immediately when the client reached out, reprioritizing internal work to address the emergency without delay.
Assessed the situation and worked to recover the client's website, restoring access and getting the business back online within about three days.
Earned the client's trust through that fast, hands on response, which laid the groundwork for a broader relationship.
About a year later, when the client wanted a new CRM and expected they would need custom development, evaluated their workflow and matched them to the ONE11 Suite instead, avoiding the cost and complexity of a custom build.
Took on social media commentary and posting once the client, who produces their own photos and video, reached capacity for handling it internally.
03
Impact
The client regained control of their online presence and was back in business within days of a shutdown that could have caused lasting damage.
Avoided the cost of custom CRM development by implementing the ONE11 Suite, a more budget friendly and robust fit for their workflow.
Freed the client's team to focus on producing content rather than managing day to day posting and commentary.
Connected the client's website, operating technology, and social media into a single ecosystem, giving leadership clearer visibility into what is working and the ability to adjust their approach accordingly.
Built a long term partnership rooted in a moment of crisis, extending into ongoing marketing and technology support.
A vendor relationship should never put a business at risk. When systems are connected and a technology partner is genuinely invested in a client's success, a single crisis can become the starting point for a stronger, more resilient foundation.
Could a more connected approach create capacity in your organization?
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