A long time client was retiring an app built in 2005 and launching a new one. On the old server lived decades of founder content going back to the late eighties. Marigold rescued, encoded, and surfaced all of it as the engine behind the new app, marketing, and content.
01
Challenge
A long time client was retiring an app built in 2005 and launching a new one.
On the old server lived decades of founder content going back to the late eighties: webinars, interviews, speeches, whole programs, everything the founders had ever saved.
Switching off the old server would permanently erase that accumulated knowledge and the voice behind it.
The new app risked launching without the founder expertise that made the business valuable in the first place.
02
Approach
Discovered the goldmine of founder content living on the legacy server before it was decommissioned.
Rescued webinars, interviews, speeches, and whole programs going back to the late eighties.
Encoded that material in a form the new system could draw from in real time.
Surfaced the encoded knowledge as the engine behind the new app.
Extended the same knowledge pipeline to feed marketing and content production, keeping the founder voice consistent across channels.
03
Impact
Decades of founder content, previously about to be switched off with an old server, became the organization’s most valuable asset.
The new app launched with deep founder knowledge built in from day one, rather than starting from scratch.
Marketing and content now draw from the same encoded source, keeping the founder voice consistent across every channel.
Legacy data turned from a liability holding the business back into intellectual IP powering what comes next.
Your intelligence should belong to you. When it does, it stops being locked in a server and becomes the engine of what comes next.
Could a more connected approach create capacity in your organization?
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