A 150 year old Omaha heritage boot and leather goods maker had never put a computer in the building. Marigold ONE11 is helping them move from paper records to a modern digital foundation, with AI woven in where it earns its keep.
01
Challenge
Business was thriving operationally. Traveling measurement sessions routinely yielded orders in the hundreds of custom fit boots at a time, and institutional clients kept the workshop busy.
The gap was digital in the fullest sense. There was not a computer in the building. Records lived on paper. Orders, inventory, and customer history were tracked by hand, by people who had done it that way for decades and knew the business inside out.
The small team was juggling the craft itself, traveling measurement sessions, and the operational detail that keeps a workshop running, leaving no capacity for the technology decisions a modern business now needs.
The organization needed a technology partner who understood where they were starting from, who would not retrofit a tech first mindset onto a workshop first business, and who could design the foundation at a pace the team could actually absorb.
02
Approach
Took on the role of trusted technology partner for a workshop with no digital footprint, bringing patience along with platform experience.
Launched a modern Shopify storefront to open a direct channel to customers alongside the institutional work.
Built a custom ERP from scratch to replace paper records for inventory, production tracking, and the detail of a traveling custom fit operation.
Set up ONE11 Suite for day to day operations and customer relationships, so the team has one place to see what is happening across the business.
Wove AI into the parts of the business where it earns its keep: speeding research, drafting customer communication, and surfacing patterns that paper records never could.
Translated every technology choice into business language leadership could act on, and set a pace the team could actually absorb.
03
Impact
The workshop went from paper records to a connected digital foundation without losing a single step of the craft that made it famous.
A modern Shopify storefront opens a direct channel to customers for the first time in the brand’s 150 year history.
The custom ERP replaces paper tracking with live visibility into inventory, production, and the detail of each traveling measurement session.
ONE11 Suite gives leadership one place to see customer relationships, operations, and day to day activity across the business.
AI quietly earns its keep in the operation, not reshaping the business for its own sake.
A heritage brand gains a technology foundation that respects the pace of custom craftsmanship.
A hundred and fifty years of craftsmanship deserves technology that moves at its own pace. Paper records to AI is a long way to travel, and the only way to do it well is to protect what works on the way.
Could a more connected approach create capacity in your organization?
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